Skip to main contentTerms of Service
These Terms of Service ("Terms") govern your access to and use of Datella,
the all-in-one event-planning platform at datella.app and its subdomains,
progressive web app, AI assistant ("Aira"), and related services (the "Service"),
owned and operated by Bobby Ahmad Heykal, an individual sole proprietor
based in Indonesia ("Datella", "we", "us", or "our").
By creating an account or using the Service, you agree to these Terms and to our
Privacy Policy. If you do not agree, do not use the Service.
- Last updated: 2026-09-30
- Effective date: 2026-09-30
- Governing law: Republic of Indonesia.
- Contact: support@datella.app
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## 1. Eligibility
You must be at least the age of majority in your jurisdiction (18 in Indonesia)
to create an account, or use the Service with the involvement of a parent or
guardian. By using the Service you confirm you meet this requirement and that the
information you provide is accurate.
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## 2. Your account
- You are responsible for your account credentials and all activity under your
account. Enable multi-factor authentication (MFA) where offered.
- Keep your contact information current so we can deliver reminders, security
notices, and payment confirmations.
- Notify us promptly at support@datella.app of any unauthorized use.
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## 3. The Service
Datella provides tools to plan events, including:
- Self-service planning — dynamic checklists, budget tracker, guest list &
RSVP, digital moodboards.
- Vendor discovery — a directory to find, save, and take notes on vendors.
- AI assistant (Aira) — AI-generated planning help, negotiation drafts,
contextual reminders, and event Q&A.
- Publishing options — Open Invitation pages, Listed Events, and vanity
subdomains.
We may add, change, or remove features. The Service is offline-first; some data
is stored on your device and syncs when you reconnect.
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## 4. AI assistant (Aira) — acceptable use and limitations
- Assistance, not advice. Aira's outputs (suggestions, negotiation drafts,
reminders, summaries) are aids only. They are not professional, legal,
financial, or contractual advice. You are solely responsible for decisions you
make and messages you send.
- AI can be wrong. Output may be inaccurate, incomplete, or unsuitable.
Verify anything important before acting on it.
- Merit-based recommendations. Aira's in-chat vendor recommendations are
merit-based and are never paid placements. Sponsored content appears only in
browse/search and is labeled "Disponsori."
- Acceptable use. Do not use Aira or the Service to generate or distribute
unlawful, deceptive, harassing, hateful, or infringing content, to attempt to
extract other users' data, to reverse-engineer the model, or to evade rate
limits and safety controls.
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## 5. AI points and fair use
- AI features consume AI points. Free accounts receive a one-time point
bonus; the 1-Year AI Bundle includes a fixed AI-point allotment for its term.
- AI points are a usage allowance, not stored value, currency, or a
refundable balance. They have no cash value and are non-transferable.
- We may apply reasonable rate limits and anti-abuse measures. Automated,
bulk, or abusive consumption may result in throttling or suspension.
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## 6. Payments, products, and refunds
### 6.1 One-time purchases
Datella uses a one-time payment model. There are no recurring couple
subscriptions. Products may include (prices shown in-app and subject to change):
- 1-Year AI Bundle — one-time payment covering a 12-month term, includes an
AI-point allotment and per-event bundle perks (first event included).
- Per-event add-ons — e.g. Additional Event, Open Invitation, Listed Event,
Subdomain, checklist/RSVP packs, premium templates, QR check-in.
Bundle and per-event entitlements are tied to your account and the relevant event,
are non-transferable, and apply as described at the time of purchase.
### 6.2 Vendor plans
Vendor Verified (one-time) and Pro (annual) plans are governed by these
Terms and any plan-specific terms shown at purchase. Pro free trials, where
offered, convert or expire as described in-app; we will notify you before a trial
ends.
### 6.3 Taxes and processing
Prices may exclude applicable taxes. Payments are processed by a third-party
payment provider; you agree to their terms for the payment transaction. Orders
placed on datella.app may be processed by our online reseller Paddle.com,
which is the merchant of record for those orders and handles the payment,
billing questions and refunds; Paddle's Buyer Terms
apply to that transaction. Purchases in the Android app are sold by Google Play.
### 6.4 Refunds
You can get a full refund within 14 days of a purchase that you have not
used yet, and always when a purchase never became active or you were charged in
error. Purchases made through an app store (e.g. Google Play) also follow that
store's refund policy. The details, including what counts as used and how to
ask, are in our Refund Policy.
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## 7. Your content
- You own your content. You retain ownership of the event data, images,
notes, and other content you create or upload ("Your Content").
- License to operate the Service. You grant us a worldwide, non-exclusive,
royalty-free license to host, store, process, transmit, display, and back up
Your Content solely to provide and improve the Service (including running
Aira on your request and serving content you publish). This license ends when
you delete the content or your account, subject to backup cycles and legal
retention.
- Your responsibilities. You represent that you have the rights to the
content you upload (including images and any third-party material), and that
it does not infringe rights or break the law.
- Guest data. If you collect guest information (RSVP, Open Invitation), you
are the controller of that data and must handle it lawfully, including
obtaining any consents required.
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## 8. Public content and subdomains
When you choose to publish (Open Invitation, Listed Event, or a subdomain), the
content becomes publicly accessible and may be cached or indexed by third parties.
Subdomains are permanent. A claimed subdomain (e.g.
couplename.datella.app) is permanent, non-editable, and non-transferable. We
may unpublish the served content if you delete the event or account, but the
subdomain string remains reserved and will not be reassigned. This is a security
measure to prevent impersonation via re-registered subdomains. Choose carefully.
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## 9. Acceptable use
You agree not to:
- Break any applicable law or infringe others' rights.
- Upload unlawful, harmful, harassing, hateful, deceptive, or infringing content.
- Upload, request, or distribute child sexual abuse material (CSAM) — we report
such material to the relevant authorities (e.g. NCMEC) and terminate accounts
immediately and permanently.
- Scrape, harvest, or attempt to access data you are not authorized to access.
- Probe, attack, overload, or circumvent security, rate limits, or safety controls.
- Resell, sublicense, or white-label the Service without our written agreement.
- Misuse vendor lead data (vendors may use leads only to respond to inquiries).
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## 10. Vendors
If you list or claim a vendor profile, you represent that you are authorized to
act for that business and that your listing is accurate. You must respond to
leads professionally and lawfully and use User data only as permitted by these
Terms and the Privacy Policy. We may remove or suspend listings that are
inaccurate, abusive, or violate these Terms.
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## 11. Intellectual property
The Service, including its software, design, branding ("Datella", "Aira"),
and content we provide (excluding Your Content and vendor content), is owned by
Datella or its licensors and protected by law. We grant you a limited,
revocable, non-exclusive, non-transferable license to use the Service for its
intended purpose. You may not copy, modify, distribute, or create derivative
works except as these Terms allow.
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## 12. Third-party services
The Service relies on and may link to third parties (AI provider, hosting,
payments, push/messaging, affiliate or partner offers). We are not responsible
for third-party services or content. Affiliate or sponsored offers, where shown,
are labeled; your dealings with third parties are at your own risk and subject
to their terms.
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## 13. Suspension and termination
- By you. You may stop using the Service and delete your account at any time
via in-app controls. Deletion triggers our erasure process (see Privacy Policy).
- By us. We may suspend or terminate access if you breach these Terms, create
legal or security risk, or as required by law. For serious violations
(e.g. CSAM, attacks) termination is immediate.
- Effect. On termination your license to use the Service ends. Provisions
that by nature should survive (e.g. ownership, disclaimers, liability limits,
governing law) survive termination. One-time entitlements do not entitle you to
a refund on termination for cause.
- Inactive accounts. We may close or clean up long-inactive accounts and their
data after an extended period of inactivity. You may export your data at any time
via Settings → Export Data.
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## 14. Disclaimers
The Service is provided "as is" and "as available" without warranties of
any kind, to the maximum extent permitted by law. We do not warrant that the
Service will be uninterrupted, error-free, or that AI output, reminders, vendor
information, or pricing will be accurate or suitable. Reminders and notifications
depend on factors outside our control (device, network, browser, push provider)
and may be delayed or missed; do not rely on them as the sole means for
time-critical matters.
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## 15. Limitation of liability
To the maximum extent permitted by law, Datella and its operators will not be
liable for indirect, incidental, special, consequential, or punitive damages, or
for lost profits, data, goodwill, or events that do not proceed as planned. Our
total aggregate liability for any claim relating to the Service is limited to the
greater of (a) the amount you paid us in the 12 months before the claim, or (b)
IDR 500,000. Nothing limits liability that cannot be limited under applicable law
(including for death/personal injury caused by negligence, fraud, or rights you
have as a consumer).
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## 16. Governing law and disputes
These Terms are governed by the laws of the Republic of Indonesia, without
regard to conflict-of-laws rules. Disputes will be subject to the jurisdiction of
the competent courts in Kabupaten Tangerang, Banten, Indonesia, except where mandatory consumer law
gives you the right to bring proceedings elsewhere.
We encourage you to contact support@datella.app first; we aim to resolve
disputes informally before any formal proceedings.
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## 17. Changes to these Terms
We may update these Terms. Material changes will be announced in-app or by email
and the "Last updated" date will change. Continued use after the effective date
constitutes acceptance. If you do not agree, stop using the Service and you may
delete your account.
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## 18. Miscellaneous
- Entire agreement. These Terms and the Privacy Policy are the entire
agreement between you and Datella regarding the Service.
- Severability. If a provision is unenforceable, the rest remains in effect.
- No waiver. Failure to enforce a provision is not a waiver.
- Assignment. You may not assign these Terms; we may assign them in a merger,
acquisition, or asset sale.
- Language. These Terms are provided in Indonesian and English. In case of any
conflict or inconsistency, the Indonesian version prevails (consistent with
Law No. 24 of 2009).
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## 19. Contact
- Support: support@datella.app
- Security: support@datella.app
- Operator: Bobby Ahmad Heykal (individual sole proprietor), Kab. Tangerang, Banten, Indonesia